The international pancake experts IHOP changed its brand name IHOP (International House of Pancake) to IHOB (International House of Burgers) on last week. The flip of the character “B” stands for Burgers.
The International Pancake Experts Brand IHOP, introducing its new line of burger products in the name of “new ultimate Steak Burgers” in seven different flavors and available throughout its outlet from Monday onwards.
The management has not yet confirmed whether to keep the change in the brand name permanently as some say it’s just a part of summer burger promotion marketing campaign. After unveiling the character flip, customers where so curious to know what exactly the changed character ‘B’ could be.
There are around 1750 restaurants across the globe from the international Pancake Experts IHOP including restaurants in all the fifty states and districts of Columbia, Puerto Rico and Guam as well as Mexico, Canada, Lebanon, Guatemala, Panama, Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Qatar, Thailand, India and the Philippines.
“Everyone knows that International Pancake Experts IHOP makes world-famous pancakes so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes was to change our name to IHOb,” said Brad Haley, chief marketing officer for IHOB restaurants, in a statement. “We’ve pancaked pancakes for 60 years now so it’s the perfect time to start burgerin’ burgers, and we’re kicking it off by flipping the ‘p’ in IHOP to a ‘b’ for burgers. And, when you try them, I think you’ll agree with me that IHOb’s new line of Ultimate Steakburgers are so good that I’d put them up against anyone’s … just like our pancakes.”
Let us see how this name change and the additional new line of product from the International Pancake Experts IHOP transform to the International Burger Experts IHOB.