Google Analytics essential for websites because in this fast-paced world, the user behavior data of websites and applications is inevitable information for all the Marketers to take the right decision at right time to achieve the short and long time objectives. “Google Analytics” a free analytical tool from Google used to pull out all the data about the users and their nature of interaction with your websites and mobile applications.
Data from Google analytics are of two types:
Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
Example: City, Gender, Browser details, etc.
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
With the help of this data, we could easily come up with a conclusion how your users interact or engage with your website. Also, Google analytics is an important tool to analyze your website performance like how responsive is your website is through analyzing the following data:
- Session (A session is the period time a user is actively engaged with your website, app, etc.)
- Bounce Rate (the percentage of single-page visits. i.e. visits in which the person left your site from the entrance page without interacting with the page)
- Pages/Session (Number of Pages Viewed per Session)
- Avg. Session Duration
- If any websites having higher Bounce Rate which denotes the following issues:
- Lack of valid content
- Unresponsive Website
- Slow website
- Poor webpage design
- Poor Navigation
Implementing Google Analytics also helps to track conversions like Goals and Ecommerce data in the website which helps us to determine the right target audience for any particular product or services through analyzing the conversions happens from which geographical area and their demographical data like age, gender etc.
To get all these reports you first need to start a Google analytics account for your properties like website/Blog/Application and generate a Google analytics tracking code and copy the code and Paste it onto all the pages of the website immediately after the opening <body> tag. If your website is selling products online then you need to generate further Ecommerce tracking code and paste it onto the footer of the page, immediately after the opening <body> tag.
Thanks for reading this post; we were already explained in detail how to implement Google analytics account to your website and mobile app on our previous blog post. Follow this page to get more updates.